It comes in a very attractive and hard jewelry box with a small extra gift bag / bottled message. The small gifts add to the special feelings and they jewelry seems standard quality. I got it for my niece who appreciated it. The small bag inside contains what looks like a miniature message-in-a-bottle which I'll guess works like a fortune cookie and contains a "special message" of a generic branding. The spelling was correct and Neatie includes a nice long list of pre-selected names to gift these to. I like the small touches; something you may not find elsewhere at this price.