Privacy Policy

At Neatie (Apollo Global Trade Limited), accessible from Neatie.com, we recognise that ordering bespoke and personalized jewellery requires a high degree of trust. When you share personal names, intimate dates, custom photo uploads, voice wave engravings, or secret messages with us, you are placing your personal memories in our hands. We are deeply committed to protecting your personal data, respecting your privacy rights, and maintaining complete transparency regarding how your information is collected, stored, processed, and safeguarded.

This Privacy Policy explains in detail how we handle your information when you browse our website, create an account, design custom jewellery, place an order, or communicate with our customer support teams. By accessing or using our website and services, you acknowledge the terms outlined in this policy.

If you have any questions, privacy concerns, or data requests, please feel free to contact our Data Protection Officer at support@neatie.com

1. What Data We Collect & How We Collect It

To craft your bespoke jewellery and deliver a smooth online experience, we collect both personal information provided directly by you and technical data gathered automatically during your visit.

A. Information You Provide Directly to Us

• Account & Contact Information: When you register on our website, make an inquiry, or complete a checkout, we collect your full name, email address, telephone number, billing address, and shipping address.
• Customisation & Personalization Content: Because we specialize in custom-made jewellery, we collect and store the specific details you submit for production. This includes names, dates, initials, custom text, coordinate data, soundwave patterns, finger-prints, and photograph uploads intended for photo pendants, lockets, or custom engravings.
• Payment & Transaction Details: When you purchase items, we collect transaction logs, order histories, and payment status details. Please note that all credit card, debit card, and digital wallet payments are handled through PCI-DSS compliant payment gateways. Neatie does not store or process your full credit card numbers or security codes on our internal servers.
• Customer Service Interactions: If you contact our 24/7 support portal, live chat, or email team, we retain records of your communications, order queries, photo attachments, and ticket history to assist you efficiently.

B. Social Login Modules (e.g., Facebook Login)

To streamline account creation, we offer social login integration (such as Facebook Social Login). If you choose to sign up or log in using Facebook, our social login module automatically retrieves your registered name and primary email address to auto-populate your Neatie user profile. We do not access, collect, or request any other private profile data, friend lists, or timeline activities from your social media accounts. This data is used solely to simplify your login experience.

C. Data Collected Automatically (Technical & Usage Data)

• Log Files & IP Addresses: When you visit Neatie.com, our web servers automatically log your IP address, browser type, internet service provider (ISP), operating system, date and time stamps, and referring/exit pages. We use this aggregate data to manage site performance, prevent fraudulent transactions, and analyze general demographic trends. IP addresses are not linked to personally identifiable information.
• Cookies & Tracking Technologies: We use cookies, web beacons, and local storage mechanisms to recognize your browser, remember items placed in your shopping cart, maintain your logged-in session, and understand how visitors navigate our site.

2. How We Use Your Information

We process your personal data strictly for lawful, legitimate business purposes and to fulfill our legal obligations. Specifically, your data is used for:

1. Fulfilling Bespoke Orders: Passing custom engraving text, photo files, and design specifications directly to our artisan workshops in London and Houston so your jewellery can be handcrafted to your exact requirements.
2. Processing Logistics & Deliveries: Sharing recipient names, delivery addresses, and phone numbers with our shipping partners (such as Royal Mail, DHL, FedEx, and Deutsche Post) so your order can be safely dispatched and tracked to your doorstep.
3. Customer Communication: Sending automated transactional emails, including order confirmations, proof approvals, tracking links, delivery updates, and replies to your customer support inquiries.
4. Website Optimization & Personalization: Improving website layout, search functionality, and product offerings based on user browsing behavior, keyword searches, and customer feedback.
5. Marketing & Promotions (Opt-In): With your explicit consent, we may occasionally send you newsletter updates, announcements regarding new custom jewellery collections, seasonal sales, or personalized gift reminders. You may opt out of marketing communications at any time by clicking the "Unsubscribe" link at the bottom of any promotional email or contacting support@neatie.com.
6. Security & Fraud Prevention: Verifying payment authenticity, protecting against illegal or unauthorized activities, and maintaining system integrity.

3. Cookie Policy & Management

Cookies are small text files transferred to your computer or mobile device when you visit a website. They allow us to store user preferences and track shopping cart movements.

Why We Use Cookies

• Essential Cookies: Necessary for core website functionality, allowing you to add items to your basket, navigate securely, and complete checkout.
• Performance & Analytics Cookies: Help us measure site traffic, identify popular custom jewellery styles, and detect technical errors.
• Functional Cookies: Remember your currency choices, country settings, and saved login details for future visits.
• Targeting & Advertising Cookies: Help us deliver relevant product advertisements on partner platforms that align with your browsing interests.

Managing Cookies: Most web browsers accept cookies automatically, but you can adjust your browser settings to decline or clear cookies at any time. Please note that disabling essential cookies may prevent you from placing orders or taking full advantage of features on Neatie.com.

4. Third-Party Sharing & Data Disclosure

Neatie never sells, rents, trades, or leases your personal information or custom upload data to third-party advertisers or data brokers. We only share information with third parties in the following specific circumstances:

• Essential Service Providers: We share necessary details with trusted third-party service providers who assist us in operating our store. These include secure payment gateways, IT host platforms, automated email services, and international delivery couriers. These partners are legally bound to handle your data securely and may only use it to perform their designated functions.
• Legal & Regulatory Requirements: We may disclose personal information if required to do so by applicable law, court orders, or government regulations, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Neatie, our customers, or the public.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of company assets, customer information may be transferred as a business asset. We will ensure that any acquiring entity continues to honor the commitments made in this Privacy Policy.
• Third-Party Links: Our website may contain links to external third-party websites. Neatie is not responsible for the privacy practices, policies, or content of third-party sites. We encourage you to read the individual privacy policies of any site you visit.

5. International Data Transfers & Security

Because Neatie serves a global community of jewellery lovers, information submitted through our website may be accessed by or transferred to our central databases and primary fulfillment studios in the United Kingdom and the United States, as well as to logistics hubs in the European Union (Germany).

We implement stringent technical and organizational security measures to protect your personal data across all jurisdictions:

• SSL Encryption: All sensitive payment data and personal information transmitted during checkout is encrypted using modern Secure Socket Layer (SSL) technology.
• Access Controls: Access to customer personal data and uploaded customization files is strictly restricted to authorized workshop artisans, designers, and support personnel who require access to fulfill their duties.
• Data Storage Protection: Electronic databases are protected behind multi-layered firewalls, anti-virus systems, and secure authentication protocols to prevent unauthorized access, loss, or misuse.

6. Your Rights & Data Deletion (GDPR & Global Compliance)

Under international privacy regulations—including the UK General Data Protection Regulation (UK GDPR), EU GDPR, and applicable local privacy laws—you maintain full control over your personal information. Your rights include:

• Right of Access: You can request a copy of the personal information we hold about you at any time.
• Right to Rectification: You may ask us to correct, update, or complete any inaccurate or incomplete personal details.
• Right to Erasure ("Right to be Forgotten"): You have the right to request the permanent deletion of your user account, contact information, social login connection (including Facebook login data), and submitted files from our systems.
• Right to Restrict or Object: You can object to the processing of your data for direct marketing or request that we restrict how we process your information.

How to Request Data Deletion or Exercise Your Rights

To exercise any of your privacy rights or request a permanent deletion of your data and account, simply send an email to support@neatie.com with the subject line "Data Privacy Request". Our team will verify your identity and process your request within 30 days in accordance with statutory guidelines.

7. Policy Updates

As we expand our custom jewellery options, upgrade our site capabilities, or adapt to new privacy legislation, we may update this Privacy Policy periodically. Any amendments will be published directly on this page with an updated revision date. We encourage you to review this policy regularly to stay informed about how we protect your information.

Last updated: October 2026