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About Us

About Us
Explore who we are & what we do

About Neatie — The Story Behind Your Story

Welcome to Neatie! We are so glad you found your way to our corner of the jewellery world. If you are here, chances are you are looking for something a little more meaningful than a generic piece sitting under bright shop lights in a shopping centre. You might be celebrating a milestone, keeping a loved one's memory close to your heart, marking a special anniversary, or simply treating yourself to a piece of art that reflects exactly who you are.

That is precisely why Neatie exists. Operated under Apollo Global Trade Limited, Neatie is a close-knit collective of passionate jewellery artists, designers, and bench jewelers. For over 20 years, we have been turning personal stories, handwritten notes, cherished dates, and creative ideas into custom, one-of-a-kind treasures designed to be worn, loved, and passed down through generations.


True Bench Craftsmanship — No Assembly Lines Allowed

In a world dominated by mass production, fast fashion, and automated factory molds, we choose a very different path. We believe that when a piece of jewellery carries deep personal sentiment—like your daughter's birthdate, your partner's initials, or a message in a passed loved one's actual handwriting—it deserves to be brought to life by human hands with genuine care and patience.

We don't do assembly lines, and we certainly don't keep dusty shelves full of pre-made inventory waiting to be dispatched. From the moment you place an order on our site, your piece begins its journey on our artisan workbench:

  • CAD Modelling & Design: Our design team carefully lays out your personal text, initials, coordinates, or uploaded artwork, ensuring every proportion is balanced and visually stunning.
  • Hand Cutting & Shaping: Skilled makers use traditional tools to meticulously saw, cut, and file precious metals into your chosen silhouette.
  • Deep Engraving & Stone Setting: We engrave your custom messages deep into the metal so they will never rub off or fade over time, and hand-set every brilliant gem, pearl, or cubic zirconia securely into place.
  • Polishing & Plating: Each item undergoes multiple rounds of hand polishing, removing micro-imperfections until it reaches a radiant, mirror-like lustre, finished with high-spec 18k gold or tarnish-resistant rhodium plating.

When you hold a finished Neatie piece in your hand, you can feel the weight, warmth, and attention to detail that only dedicated craftsmanship can deliver.


Endless Possibilities Across Over 6,000 Styles

No two human journeys are identical, and we believe your jewellery should reflect your unique individuality. With a catalog featuring over 6,000 foundational styles—spanning personalized name necklaces, engraved promise rings, birthstone bracelets, photo lockets, and delicate drop earrings—the possibilities for custom expression are virtually endless.

Whether you have a crystal-clear vision or just a rough idea scribbled on a napkin, we are here to collaborate with you every step of the way:

  • Free Designer Support: Not sure how your custom lettering will look or which font suits your style best? Our team is always on hand to offer expert design advice and digital proofs before we begin crafting.
  • Complimentary Custom Engravings: We never charge extra for adding that meaningful date on the back of a pendant or embedding a hidden secret message inside a ring band. Personalization is at the heart of what we do, so it comes standard.
  • Ready-to-Gift Packaging: Every single item leaves our studio beautifully wrapped in a luxury gift box, complete with care instructions, so it is ready to present to someone special the moment it arrives at your doorstep.

Fine Materials & Responsible Workshop Practices

A beautiful design means very little if it cannot withstand the wear and tear of daily life. Because our pieces are meant to hold your most precious memories, we never compromise on the quality of our raw materials.

We work exclusively with premium-grade metals and stones:

  • Genuine 925 Sterling Silver: Strong, radiant, and stamped with official hallmarks verifying its purity.
  • Rich Gold, Rose Gold & Gold Vermeil: Thick, durable gold layers built over solid silver bases that deliver warm luxury without stripping or flaking.
  • Ethically Sourced Gems & Diamonds: Hand-selected pearls, vibrant birthstones, and brilliant cubic zirconia that bring vibrant color and sparkle to every outfit.

Equally important to us is how our jewellery is made. Sustainability and ethics sit at the absolute center of our workshop operations. We prioritize ethically mined metals and conflict-free stones, and we maintain zero-waste material practices—recycling every scrap of precious metal dust and offcut back into our melting crucibles. When you wear a piece from Neatie, you can feel proud knowing it was created responsibly with deep respect for both people and the planet.


Our Studios & Our Global Family

Neatie was born out of a shared passion between artisans in two vibrant creative capitals. Today, our primary fulfillment hubs and studios operate directly out of 81 Chancery Lane, London (WC2A 1DD) in the UK and Houston, Texas in the US.

Operating from these central locations allows us to serve a truly global community of jewellery lovers with effortless ease. We remove all the stress from buying custom art online by providing:

  • Free Standard Worldwide Shipping: No hidden international fees or basket minimums—we ship directly to doors across the UK, US, Canada, Australia, Europe, and beyond for free.
  • Tracked Delivery: Fully traceable shipping updates sent straight to your inbox so you can follow your parcel's journey from our workbench to your home.
  • Hassle-Free Guarantees: 100% satisfaction commitment, simple return policies on stock items, and immediate remanufacturing support if anything ever arrives damaged or imperfect.

We Are Here for You — 24/7

At the end of the day, Neatie is not just about metal and stones—it is about human connection. We view every piece of jewellery as a joint artistic collaboration between you and our bench jewelers. Your stories inspire us every single day, from newborn birth announcements and military homecoming gifts to quiet daily reminders of personal strength.

Do you have a question about choosing the right ring size? Want to see if we can engrave your actual handwritten note or your pet's paw print? Or perhaps you need help choosing a shipping method for an upcoming birthday? Our friendly, knowledgeable customer service team is online 24 hours a day, 7 days a week to help you bring your vision to life.

Drop us a line anytime at support@neatie.com. We cannot wait to craft something truly special for you!

I’m absolutely in love with my new ring from Neatie! The design is so elegant, and the sparkle is just mesmerizing. It feels like it was made just for me. I can’t stop showing it off to everyone I meet! Every time I glance at it, I’m reminded of how special it is. It’s the perfect accessory for any occasion, whether I’m dressing up for a night out or just adding a touch of glam to my everyday look. I’ve received so many compliments, and I can’t wait to purchase more pieces from this amazing collection!
This name necklace is a dream come true! The craftsmanship is stunning, and the way my name shines with the crystals is magical. I wear it every day, and it never fails to draw compliments. It’s not just a piece of jewelry; it’s a reflection of my identity and style. The quality is exceptional, and I love how it catches the light beautifully. I feel so special wearing it, and it’s a perfect gift for anyone who wants to celebrate their uniqueness. I’m already planning to get one for my best friend
I’m blown away by how personal and meaningful the custom ring is. Seeing my own handwriting on it makes it so special. It’s a beautiful keepsake I’ll cherish for a lifetime! The quality is outstanding, and the design is so elegant. I love how it feels on my finger; it’s comfortable and stylish. Every time I wear it, I get a rush of joy and nostalgia. It’s a perfect gift for anyone who wants to celebrate their memories in a unique way. I can’t recommend it enough for Neatie; it’s truly one of a kind!
The pendant I got from Neatie is pure perfection! The gold plating is flawless, and the script font adds such a delicate touch. It’s my new favorite accessory! I wear it every day, and it goes with everything in my wardrobe. The initial is beautifully crafted, and I love how it feels against my skin. It’s a wonderful way to express my personality and style. I’ve received so many compliments, and I can’t wait to get one for my sister as well. This piece is a must-have for anyone who loves personalised jewellery!
I can’t believe how detailed the fingerprint engraving is! This necklace is not just jewellery; it’s a piece of my loved one I can carry with me always. Truly heartwarming! The quality of the silver is exceptional, and the design is so unique. I love how it feels around my neck; it’s both stylish and sentimental. Every time I wear it, I feel a connection to my loved one. It’s a perfect gift for anyone who wants to keep their memories close. I’m so happy with this purchase from Neatie.com; it’s truly special.
Got the Neatie photo pendant for a week for now, the photo engraving is so clear and beautiful! It’s like carrying a little piece of my favorite memory close to my heart. I’m beyond thrilled with this! The heart shape is so romantic, and the crystal sparkles beautifully in the light. It’s a perfect gift for anniversaries or special occasions. I love how personal it feels, and it’s a conversation starter wherever I go. I can’t wait to show it off to my friends and family. This piece is a true treasure, and I’m so glad I found it here on Neatie
The pearls crafted on my necklace are so lustrous, and the design is timeless. I feel like royalty every time I wear it! It’s perfect for both casual and formal occasions, adding a touch of sophistication to any outfit. The craftsmanship is impeccable, and I love how it drapes beautifully around my neck. It’s a statement piece that draws compliments every time. I can’t recommend Neatie enough for anyone looking to elevate their jewelry collection. This is definitely a must-have for pearl lovers.
These dog tags from Neatie are incredible! The engraving is so precise, and the silver finish is stunning. It’s a perfect blend of style and sentimentality! I love how personal they feel, and they make a great gift for anyone special in your life. The quality is top-notch, and I appreciate the attention to detail. I wear mine every day, and it’s a great conversation starter. I’m already planning to get more for my family members. This is a fantastic way to keep loved ones close, and I couldn’t be happier.
Excellent crafting, good job Neatie. I’m in awe of how beautiful this piece is! The combination of the cross and dog tag is so unique, and the engraving adds a personal touch that makes it truly special. I wear it every day, and it feels like a part of me. The quality of the silver is exceptional, and I love how it shines in the light. It’s a perfect gift for anyone who wants to celebrate their faith in a stylish way. I can’t recommend it enough; it’s a beautiful piece that I’ll cherish forever!
The bracelet made is absolutely stunning! The name engraved is so clear, and the silver finish is flawless. It’s a piece that’s both beautiful and meaningful! I love how personal it feels, and it’s a great conversation starter. I wear mine every day, and it’s a wonderful way to keep my loved ones close. The craftsmanship is impeccable, and I can’t wait to explore more from this amazing collection from Neatie.com. This is a fantastic way to celebrate special moments!